Our BASIC Blog
Why Do I Need a Proofreader?
I get this question a lot from clients and business owners and even from friends who write marketing content in their professions. “Why do I need a proofreader?” It’s always purely rhetorical. And, it always makes me laugh and roll my eyes (even if I’m standing in front of them). The fact is, we all need a second set of eyes to check our writing whether we think we do or not. So, stop rolling your eyes and read on—I promise you’ll learn a thing...
Using Different Music to End Your Creative Blocks
Creative blocks are annoying. They always seem to appear at the worst time—right at the beginning of a project with a tight deadline. Additionally, they can last scary amounts of time without intervention. It is safe to say almost every creative has experienced a block at some point in their career. Since certain blocks can be rooted in deeper or unresolved issues, they may require the help of a professional. Conversely, if the issue is simply...
Free Images for Your Business Website and Social Media Posts
When advertising or blogging for a business, always make sure to work with legal images. This include images that you have taken or designed yourself, purchased online or from a professional photographer or designer, or have a specific license allowing commercial use without pay. However, even if a website offers free images for use, always check to see if they require acknowledgement in the form of a photo credit or link on your website/post....